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The Word on The Street

Scott Froschauer's avatar Scott Froschauer

By using the materials and visual language of street signs, but replacing the traditional negative wording (Stop, Do Not Enter, Wrong Way…) with positive affirmations, my “The Word on the Street” series seeks to provide something that is missing from our daily visual diet. I like to imagine that people might walk past a sign and assume that it is just a typical mundane warning until that moment they recognize it as out of the ordinary. Hopefully that moment might lead viewers to wonder if other pieces might be “hidden” anywhere in their daily lives. In this way the work aims to change how the viewer interacts with the world at large. By the very nature of the materials, it is perfectly suited to long term, outdoor installations.

Entry Details
  • Art form: Installation
  • Depth: 2”
  • Medium: DOT Specification Street Signs
  • Width: 36”
  • Year created: 2018
  • Height: 10'