Naming Rights (50 Monroe Avenue NW)

Mike Hewson's avatar Mike Hewson

New-generation corporate giants including Uber, WeWork and AirBnB are in a tendering process to negotiate the majority lease share of 50 Monroe Aveune. 'Naming Rights (50 Monroe Avenue NW)" installs the preferred company's sign structure on the building prior to public announcement. The installation addresses the friendship between consumer trends, money, urban renewal, and its inevitable visual impact on Grand Rapid's central business area.

Entry Details
  • Art form: 3-D
  • Depth: ~150 ft
  • Medium: Digital print on adhesive vinyl
  • Width: ~300 ft
  • Year created: 2016
  • Height: ~50 ft