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The Ursa Project #BeerIsArt

Grand Rapids Brewing Co.

The Ursa Project was born from a simple premise: Beer is art. From appearance and aroma, to taste and mouthfeel, beer is a constantly variable sensory experience capable of eliciting strong (often different) emotional reactions. These two uniquely different beers are their own individual experiences that, when combined, form something altogether different. Our brewers and designers set out to create beers and accompanying packaging inspired by the constellations Ursa Major and Ursa Minor and their millennia-old linkage of our natural world with the vast reach of the heavens. Best enjoyed under the stars.

Entry Details
  • Art form: Installation
  • Depth: NA
  • Medium: Liquid/glass/cardboard
  • Width: NA
  • Year created: 2016
  • Height: NA

About Grand Rapids Brewing Co.

The Grand Rapids Brewing Co. team consists of Jacob Brenner, Bobby Edgcomb, brewing artists and Elliot Chaltry, Kyle DeGroff, Alex Paolella, packaging artists; Chris Knape, project manager. Addtional support comes from Beer City Glass, Crop Marks, Middleton Printing, Plexicase and Screen Ideas.