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Search Engine Vision "ISIS"

Eric Souther's avatar Eric Souther

Search Engine Vision “ISIS” explores the semiotic shift of language as transient definitions that form organically online. The piece opens with examples of the first 1,000 video results from a YouTube search of “ISIS goddess.” Because the search contains the word “ISIS,” the search engine could understand the keyword as a reference to the terrorist organization. Perhaps surprisingly, the results pertain mostly to Isis the goddess. When the search is singularly “ISIS,” the first 1,000 video results subvert the original search of “ISIS goddess” semiotically, and thus represent the terrorist organization. The resulting compilation examines the momentary ways in which language and definitions are understood, formed, and altered by the logic of search engines. - As interpreted by Digital America and the Artist

Entry Details
  • Art form: Time-Based
  • Depth:
  • Medium: Video Projection, Wallpaper
  • Width: 72 feet
  • Year created: 2016
  • Height: 20 feet