Description of work: In the 1950’s food manufactures inundated women’s magazine advertising in search of new markets for food products developed for the military during World War II. Spam, Twinkies, and other highly processed foods have become icons of the unhealthy eating habits of that generation, especially when contrasted with today’s organic, natural, and local food movements.
My project will combine advertising images from the 1950’s with photographs of these iconic processed foods, but photographed a la Martha Stewart’s Living magazine – natural light, location settings, and the implication of wholesome ingredients.
My goal for this work is to invite the viewer to consider how advertising and industry affect our food choices by creating a surreal and humorous juxtaposition of contemporary and vintage food imagery. I will display the work as transparencies on light boxes – a presentation technique often used by the advertising industry. |