untitled from Food for Thought

Darlene Kaczmarczyk's avatar Darlene Kaczmarczyk

In the 1950’s food manufactures inundated women’s magazine advertising in search of new markets for food products developed for the military during World War II. Spam, Twinkies, and other highly processed foods have become icons of the unhealthy eating habits of that generation, especially when contrasted with today’s organic, natural, and local food movements. My project will combine advertising images from the 1950’s with photographs of these iconic processed foods, but photographed a la Martha Stewart’s Living magazine – natural light, location settings, and the implication of wholesome ingredients. This idea builds on my 2009 ArtPrize image where for a prop I prepared a Jell-o salad mold with hard-boiled eggs and pickles, and filled with green peas! As Laura Shapiro, author of Something From the Oven writes, “Culinary values bred in the factory – blandness and uniformity, interrupted by sudden jolts of novelty – became pleasing to many appetites, while subtleties of flavor and t

Entry Details
  • Art form: 2-D
  • Depth: 1 inch
  • Medium: archival inkjet print
  • Width: 30 inches
  • Year created: 2012
  • Height: 30 inches